Guest Opinion: Silverstein’s Avenir is Our Community’s Nightmare

BY INGE IVCHENKO: President, London Terrace Tenants Association & Manhattan Community Board 4 Member (opinions expressed here are her own) | As a longtime West Side resident and member of Community Board 4, I have watched with cautious optimism as development reshaped our neighborhood.  At its best, thoughtful planning has transformed old industrial blocks into vibrant residential communities.  But at its worst, weve been left with broken promises, overgentrification, traffic-clogged streets, and neighbors left wondering who the city is really being built for.

Nowhere is that contrast sharper than at 514 Eleventh Avenue, the former Mercedes-Benz showroom site across from the Javits Center.  When Silverstein Properties acquired the lot in 2015, they pledged to bring new housing – including as many as 1,000 apartments, hundreds of which were to be affordable housing units – to our community.  Designs were floated for residential towers that would rise 60 stories or more, finally bringing badly needed homes to the West Side.

But instead of keeping that promise, Silverstein has abruptly shifted course.  The latest plan for 514 Eleventh is no longer housing – it’s “The Avenir,” a $10 billion, 1.8million-square-foot casino and entertainment complex featuring 1,000 hotel rooms, 600,000 square feet of gaming and entertainment space, and 100,000 square feet of retail space and restaurants.  This is not what our community was told to expect.  A casino was never part of the deal.

This isn’t the first time Silverstein has walked away from housing.  In Astoria, Queens, the company recently abandoned a rezoning and residential development effort at Innovation QNS after years of touting its benefits.  Once again, affordable housing was promised, and once again, the community was left empty-handed.  Is there any wonder that our streets are teaming with homeless people?  When do our representatives stand up to corporate interests?  When will they stand up for everyday New Yorkers, that need affordable housing, and are worried about themselves becoming homeless.  The pattern is becoming impossible to ignore: Silverstein is happy to talk about affordable housing when it helps win political support – but quick to cast those commitments aside when there’s a flashier, more lucrative project on the table. And, they do so with impunity, as craven politicians kowtow to corporate interests time and time again.

The public comment sessions are done, but you can still submit comments to the Community Advisory Committee (see the end of this Opinion piece for instructions).

If this project is to move forward, the place for it is in Times Square, where there are already flashing lights and loud noise 24 hours a day.  And I do not say this as a pejorative; it’s a bustling place. That is where the infrastructure already exists to handle more than 50 million annual visitors, where transit is abundant, and where a gaming destination can enhance – not undermine – the surrounding economy.

A casino in Times Square would help the gig economy. Artists, musicians and all those who work in the entertainment industry would benefit.  A casino would fit right into the neighborhood of lights and be a compliment to “The Great White Way”.  Theaters on Broadway would continue to thrive.

The far West Side — Hell’s Kitchen is a predominantly residential neighborhood, where parents raise children, and small businesses serve their needs.  Imagine how a huge casino would affect that dynamic.  The residents were promised housing at 514 Eleventh Avenue.  The West Side should not be left with slot machines instead.

Addendum: I attended the Caesars Palace Times Square Community Advisory Committee – Public Hearing #2 on Thursday, September 11–arriving at the start time of 2pm and leaving at 5pm, after, having calculated the time allotted for speakers and my number in queue, that I would never make it before the “hard stop” time of 8pm. The person next to me left as well (his number was far after mine). We know that many did not get to speak and were told to send in written testimoy. I feel they should have split it into at least two meetings and continued with the number in queue.

NOTE: The views expressed by our Guest Opinion writers are not necessarily those of Chelsea Community News.

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Want to weigh in on the matter of a casino in Manhattan? The Community Advisory Committee (CAC) for each prospective project is accepting public comment in advance of their vote. (Two-thirds of the 6-person CAC must vote in favor of a casino, or NYS will not allow the applicant to advance in the process that could ultimately grant the a gaming license.) In his email message of Sunday, September 14, NYC Assemblymember Tony Simone noted, “The Community Advisory Committees for The Avenir and Caesar’s Palace Times Square casino proposals will hold their vote on Wednesday, September 17th.” As such, the public is advised to submit their comments by Tuesday, September 16.

You can email commenrs regarding the Avenir to this address: TheAvenirPublicComment@nystec.com and comments regardinng Caesars Palace Times Square can be emailed to this address: CaesarsTimesSqPublicComment@nystec.com.

Want to see how it all shakes out when the CACs meet on September 17? Manhattan Community Board 4 provided this information in their informative email of September 15:

Times Square Community Advisory Committee:  10am

View Webcast

The Avenir Community Advisory Committee: 11:15am

Directly below, find a rundown of CAC membership as well as links to the recordings of their recent public comment sessions.

Caesars Palace Times Square

Proposed Site: Times Square, 1515 Broadway, Manhattan

August 13, 2025: Community Advisory Committee – Public Hearing 1 for Caesars Palace Times Square

September 11, 2-25: Community Advisory Committee – Public Hearing 2 for Caesars Palace Times Square

Caesars Palace Times Square Community Advisory Committee

CAC Appointing Authority                                CAC Appointee

NYS Governor Kathy Hochul.                                    Peter Hatch

NYS Senator Brad Hoylman-Sigal                            Richard Gottfried

NYS Assemblymember Tony Simone.                     Matthew Tighe

Manhattan Borough President Mark Levine.        Chris Carroll

NYC Mayor Eric Adams.                                            Laura Smith

NYC Council Member Erik Bottcher.                      Carl Wilson (Chair)

THE AVENIR

Proposed Site: 11th Avenue & 41st Street, Manhattan

August 27, 2025: Community Advisory Committee Public Hearing 1 forThe Avenir

September 8,  2025: Community Advisory Committee Public Hearing 2 for The Avenir

The Avenir Community Advisory Committee

CAC Appointing Authority.                             CAC Appointee

NYS Governor Kathy Hochul.                                  Angel Vasquez

NYS Senator Liz Krueger.                                         Richard Gottfried

NYS Assemblymember Tony Simone.                   Matthew Tighe

Manhattan Borough President Mark Levine.       Madeleine McGrory

NYC Mayor Eric Adams.                                           Laura Smith Nabeela Malik

NYC Council Member Erik Bottcher.                     Quentin Heilbroner

For more information on this process, click here.

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