Chelsea Hardware NYC, New on Eighth, is Midtown Store’s Bright, Bold Sister Space

Look beyond the scaffolding and find a new small business worth supporting. | Photo by Scott Stiffler

BY JOANNE ADLER SINOVOI | I heard a new hardware store, long-rumored to be taking over the space of a similar small business, finally opened on Eighth Avenue near my home. I went over to take a look, and the first thing I noticed was that the scaffolding covering the entrance. My first thought was that people are not going to notice that they are open for business. When I walked through the doors of Chelsea Hardware NYC, I immediately noticed the lighting, which was nice and bright (unlike the previous hardware store, under different ownership). There was no trace of the former business. I was definitely impressed, and hope they can stay in business for many years to come. The owner, Pedro Figueroa, was kind enough to take some time out of his day for the Q&A printed below.

New floors, full shelves, and lighting whose brightess is just right, at Chelsea Hardware NYC. | Photo by Joanne Adler Sinovoi

Joanne Adler Sinovoi for Chelsea Community News (Sinovoi): When did you open?

Pedro Figueroa (Figueroa): Monday, January 30, 2023.

Sinovoi: Is this your first hardware store?

Figueroa: No, this is my second hardware store. My other store is Midtown Hardware, 815 Second Ave., by the UN.

Sinovoi: Do you have a business partner?

Figueroa: Yes, my wife—it’s a family business.

Sinovoi: What made you decide to open a hardware store right here?

Figueroa: Location. The nearest hardware store on Eighth Avenue is 38th Street.  And we wanted to be part of this community.

Sinovoi: What kind of supplies do you carry?

Figueroa: Electrical, plumbing, and cleaning supplies, key copies, hand and power tools, paint and painting supplies…

Owner Pedro Figueroa. | Photo by Joanne Adler Sinovoi

Sinovoi: What improvements have you made from the gutted former hardware store that was in your location?

Figueroa: We installed LED lighting–big fixtures, brand new flooring. The store was completely empty [when we took over].

Sinovoi: Will you be working in this store every day?

Figueroa: I’ll be spending the majority of my time here.

Sinovoi: How did you get into the hardware store business?

Figueroa: I’ve been in the business since 1995. My mentor, the old owner of my Midtown store, sold me that store in 2017, when he retired. He said [years before], “If I retire, I promise, the store is yours.”



Chelsea Hardware NYC

328 Eighth Ave. (btw. W. 26th & 27th Sts.)

Call 646-649-4749 and email


Midtown Hardware 

815 Second Ave. (btw. E. 43rd & 44th Sts.)

Call 212-682-7858

Both locations offer UPS AccessPoint and Bounce Luggage storage

Ask About Opening a Corporate Account

Special attention is paid to that most important hardware store service: Making key copies. | Photo by Scott Stiffler


About reporter Joanne Adler Sinovoi | Chelsea Community News welcomes Joanne to our expanding pool of freelance writers. She’s currently a member of the first class to establish our Community Reporter Training Program, which recruits Chelsea residents with an interest in journalism. They study under our editor and a seasoned freelance contributor, and then embark upon their own assignments—and are paid for their time, every step of the way. The Training Program is made possible by a $10,000 grant from the West Side Community Fund. To read about the Fund and the work it is furthering throughout Chelsea, Hudson Yards, and Hell’s Kitchen, click here. The application process for their next round of grants is active now through February 27. For info, click here.


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